Steve Woodman and William Drabble are British artists/designers who have collaborated since 1998 designing furniture, creating sculptures, art installations and fashion accessories.
Although previously working under many guises from ADD to Brand-X, their consistency over the years has always been attention to detail and the holistic approach they take to their work, not only in coming up with the initial concept but also in the manufacture and sometimes in the design of the manufacturing process. They also see the design process as an art form in itself, and that a functional object can hold as much meaning as an abstract sculpture.
They are known for putting an obsessive amount of effort into getting the subtle details in their work correct. The results have been described as 'crisp'. This comes in part from their background in design and engineering. However, they also embrace large concepts and theories.